The Wall Street Journal CEO Council is a invitation-only event that brings together the world’s most powerful CEOs and political leaders for a 24-hour networking and thought leadership experience facilitated by the editorial management at the Wall Street Journal. We redesigned not just the look, but the entire experience, helping reinvent an unmissable forum for the world’s most powerful businesspeople.

In 2018 we built a new strategic platform on which all C-Suite Council activity could hinge: we positioned the WSJ as the essential providers of context to business leaders. This manifested in a subtle new design language focused on ‘the frame’: a visual device that allowed us to focus in on the most important information, relationships, touchpoints and people.

In 2019, the goal was to encourage interaction between the audience and guests on the stage. We did this by reshaping the stage to lower the barriers to the audience: additionally, our design was crafted to mimic a talk show stage, allowing for three camera angles to create a broadcast-quality live stream.

With Washington D.C.’s most influential powerbrokers both in attendance and speaking on stage, we were able to meaningfully connect the world’s most important business leaders to the world’s leading politicians and strategists, all thanks to the editorial focus of the Wall Street Journal.