Here’s a picture of me with a large, round rock.
It beats the ‘looking into middle distance with arms crossed’ ECD shot you usually see.
Hi there, I’m Dan Carter.
I’m an Executive Creative Director, copywriter, and strategist, originally from Sydney. I’ve been lucky enough to work with many of the world’s best-known brands, creating award-winning, effective and attention-grabbing experiences and campaigns across both B2C and B2B.
I’ve worked mainly in brand experience, with side trips into traditional advertising, PR, digital boutiques and media strategy. I’ve led and worked on large and small creative, design and strategy teams in Australia, South East Asia, mainland China and, for the last five years, the United States.
I’ve also had thoughts and opinions published in AdWeek, AdAge, B&T, Campaign, Forbes, Event Marketer, Exhibitor and Dezeen. Projects i’ve worked on and led have been awarded by Cannes Lions, Spikes, Adweek, the Effies, Ex-Awards, Reggies, Hermes Creative Awards and Trade Show Marketer.
In 2023, I was named to BizBash’s 40 Under 40 (celebrating the best of the events and experience industry), and in 2024 Sparks was named Experiential Agency of the Year by AdWeek.
I live in Brooklyn with my wonderful wife and my dangerously cute daughters. I have been told many, many times I have an abundance of energy: this cannot be denied.
To get in touch about anything you see here (or anything, really), please use the buttons below. Also, if the automatic email link drives you nuts (I feel you), I’m available at danielcarter01@gmail.com