As North American Strategy Lead for Carat on OREO, I led an integrated agency team (including Weber Shandwick and 360i) to create the 'My Oreo Creation' campaign.  Working alongside creative, strategy and planning directors, we created one of the most successful campaigns in Mondelez history, encouraging all OREO fans to participate in the world’s largest digital brainstorm.

We took over social with influencer and creative content, as well as crafting unique media touchpoints like the interactive ‘Wondervault’, real time animated social replies, interactive OOH in Times Square and the surprise and delight excitement of having your submitted flavour made and sent to you by the OREO test kitchen.

We finished by launching the ‘Mystery’ OREO, before revealing the $500,000 winning suggestion: Fruity Pebbles. The campaign was such a success, it has run every year since.