Google wanted to use their holiday pop-up stores to reinforce its position as a hardware brand. So how do you tell a hardware story? By building a Hardware Store. Inspired by mom and pop stores, we conceived, designed and built two Hardware Stores in New York and Chicago, designed to immerse people in not only the products but the possibilities they provided. They also engaged the local communities to experience the products (including the Pixel 3, Slate tablet and Google Home range) in contexts relevant to the city they were in.

Each store was open for three months, driving buzz and sales for Google during the holiday period.