Scrambler

​An Australian Creative Director and Strategist fumbles through life in America. Live from New York.

An Australian Creative Director and Strategist fumbles through life New York City.

IBM Watson/Internet of Things Division Launch.

With just 4 weeks notice, we were tasked with creating an interactive installation and presentation space to launch the new global headquarters of IBM's new Watson/IoT division in Munich, Germany. The kicker? We needed to do it all in a semi-completed building with no infrastructure or practical spaces.

I was inspired by the concept of perspective: how could we show Watson and the Internet of Things interconnectivity in a meaningful and easy to grasp way, at the same time drawing on the idea of Watson's ability to interpret vast amounts of data?

Through digital touchpoints and passive installations (a giant IoT light sculpture), guests made their way into a 'smart' elevator that used an RFID chip in their registration pass to offer a personal welcome. We then build a presentation space featuring an interactive 'activation' moment, as well as a host of touch points to showcase existing Watson/IoT partnerships, including Whirlpool and Airbus.

Our launch experience dominated global tech and business press, giving IBM's newest division a huge presence. In fact, all of our installations will feature in the finished space as permanent fixtures.