Celebrating 50 Years of the Porsche 911.
Porsche wanted to use the 50th anniversary of their iconic 911 to help raise awareness of the cars history, and to help instill a sports car culture in China. We created a through the line campaign that drove awareness of the milestone digitally, driving online audiences to share the 911's story to win tickets to an unprecedented birthday party.
For the final step, we created the Party of the Year for the 911, culminating in an incredible mapped projection on the most sacred building in the Forbidden City: the Temple of Ancestral Worship.
Our live experience was then shared online, receiving over 3 million views, and generating over RMB400 Million worth of exposure for the brand.
The event was named by influential premium marketing website jingdaily.com as one of the 10 Best Events in China in 2013.