Scrambler

​An Australian Creative Director and Strategist fumbles through life in America. Live from New York.

An Australian Creative Director and Strategist fumbles through life New York City.

Filtering by Tag: brand

Rebranding Beijing Tourism

There are many reasons to visit Beijing: for a start, I’m here (and would love to see you, internet), and on top of that: culture, smog, spitting, small-yet-calm dogs, fantastic nightlife, people playing tennis without a net, street pong and the second biggest Ikea in the world. But the real reason to come (and the new focus for my Beijing tourism proposal): breakfast street food.

Honestly, this is my favourite time of day to eat in Beijing. Imagine thin crepes with scrambled eggs cooked into them. Two types of mystery BBQ-meets-soy sauce. Fresh lettuce, herbs, seeds, chilli and spices. And then bacon. It comes in a number of forms, and they are all nutbustingly delicious. And it costs less than A$1 (although with the Aussie dollar where it is, most stuff around the world currently costs less than a buck).

Breakfast in Beijing is baller, ya’heard?  - this is my proposed tagline, targeting white and black visitors equally. Your move, China tourism: there’s gold in Them Hills (‘Them Hills’ being the name of my company, patent pending).

Why I Love Adidas.

I went a’wandering today, and found myself at the massive Adidas store in The Village. Four stories of goodness, from sports clothes through to Y3 and Adidas Silver. Mmmmm, fashion yum.

But I realised after a while I don’t just like Adidas…I really, really, really love it. They’re new campaign focuses on the line ‘Adidas Is All In’, and I think it’s just bloody brilliant: what other brand can tap into so many types of cool (music, sports and film, just to name a few) and still feel across-the-board legitimate? They have ambassadors as diverse as Jet Li, Lionel Messi, Andy Murray and Katy Perry, and they all just…fit. Adidas has done a damn good job monopolising cool: and they’re new campaign sums this up nicely. sports stuff is awesome. The Adidas Originals range is just about my favourite year-in, year-out brand of streetwear, and the Silver stuff is just too damn cool. Nike, Puma and the rest aren’t even close.

Well done Adidas. I’m all in, too.