Scrambler

​An Australian Creative Director and Strategist fumbles through life in America. Live from New York.

An Australian Creative Director and Strategist fumbles through life New York City.

Learning how to walk again.

So I’ve been in a funk this week. I think I know why.

Adjusting to working in brand experience in China is proving harder than I thought.

Basically, I’ve been taught to work one way (by extremely talented folk), and I’m now slowly learning to work another way. And this new way feels…well, wrong (to my western thinking).

I work with far less information. Less (or no) knowledge of the audience, the objectives, the messaging, the client and the overall aim. It’s hard to please when you don’t know what will please.

In fact, it’s bloody hard. I want to do good work, the way I was taught. Work that perfectly reflects the brand (which is often completely undefined). Work that pushes the boundaries of what has been done. Work that feels right, and that will reflect well on the client (and in turn, me and us).

I feel quite often like I’m shooting in the dark. Or as a close friend said tonight, ‘You keep looking to make a diamond, and you don’t even have the coal.’

And this trickles into making me feel like I’m not good at what I do. Which is difficult to admit, because I like to think I have a wild idea what I’m doing.

And this certainly isn’t a reflection on every job. It’s just a rutt I’m in because of (hopefully) a few rogue briefs.

Hmmmmmm. I guess I’ll have to adjust.

Welcome to the learning curve.