Scrambler

​An Australian Creative Director and Strategist fumbles through life in America. Live from New York.

An Australian Creative Director and Strategist fumbles through life New York City.

Unintentionally brilliant training.

Work in advertising? Want to? Then go to a country that doesn’t speak english - and ideally, a country that doesn’t use the english alphabet.

Like China!

I’ve often found myself flipping through magazines - I eat a lot of meals alone (I’m rad). And I’ve developed a fun game: what’s that ad? Seriously, you gain such an appreciation for art direction when you have no idea when the copy says…kinda makes me wish I had any form of visual talent.

If you’re ad makes sense without the need for a line of copy, it’s probably going to work. That’s the theory I came up with last night. Over dinner. Alone.

The lesson? Appreciate art direction, and make your message simple and clear.

And don’t be a copywriter. Because we eat dinner alone, night after night.