Scrambler

‚ÄčAn Australian Creative Director and Strategist fumbles through life in America. Live from New York.

An Australian Creative Director and Strategist fumbles through life New York City.

Rebranding Beijing Tourism

There are many reasons to visit Beijing: for a start, I’m here (and would love to see you, internet), and on top of that: culture, smog, spitting, small-yet-calm dogs, fantastic nightlife, people playing tennis without a net, street pong and the second biggest Ikea in the world. But the real reason to come (and the new focus for my Beijing tourism proposal): breakfast street food.

Honestly, this is my favourite time of day to eat in Beijing. Imagine thin crepes with scrambled eggs cooked into them. Two types of mystery BBQ-meets-soy sauce. Fresh lettuce, herbs, seeds, chilli and spices. And then bacon. It comes in a number of forms, and they are all nutbustingly delicious. And it costs less than A$1 (although with the Aussie dollar where it is, most stuff around the world currently costs less than a buck).

Breakfast in Beijing is baller, ya’heard?¬† - this is my proposed tagline, targeting white and black visitors equally. Your move, China tourism: there’s gold in Them Hills (‘Them Hills’ being the name of my company, patent pending).