​An Australian Creative Director and Strategist fumbles through life in America. Live from New York.

An Australian Creative Director and Strategist fumbles through life New York City.

Why I Love Adidas.

I went a’wandering today, and found myself at the massive Adidas store in The Village. Four stories of goodness, from sports clothes through to Y3 and Adidas Silver. Mmmmm, fashion yum.

But I realised after a while I don’t just like Adidas…I really, really, really love it. They’re new campaign focuses on the line ‘Adidas Is All In’, and I think it’s just bloody brilliant: what other brand can tap into so many types of cool (music, sports and film, just to name a few) and still feel across-the-board legitimate? They have ambassadors as diverse as Jet Li, Lionel Messi, Andy Murray and Katy Perry, and they all just…fit. Adidas has done a damn good job monopolising cool: and they’re new campaign sums this up nicely. sports stuff is awesome. The Adidas Originals range is just about my favourite year-in, year-out brand of streetwear, and the Silver stuff is just too damn cool. Nike, Puma and the rest aren’t even close.

Well done Adidas. I’m all in, too.