Scrambler

​An Australian Creative Director and Strategist fumbles through life in America. Live from New York.

An Australian Creative Director and Strategist fumbles through life New York City.

Great Read.

So I’m reading ‘Universal Principals of Design’. It’s awesome…things like the 80/20 rule, Cognitive Dissonance, and the importance of Consistency are all amazingly important, and usually quite obvious. But reading about them is fantastic (and illuminating).

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