Cool/Possibly OTT Ambient Advertising.
I hate adcreep (not as much as this guy, but he literally hates everything): the incessant, sneaky tricks advertisers and media companies use to make sure as much advertising bombards us on a daily basis. But I do like creativity, so this campaign in Japan has me at sixes and sevens.
So you can see my dilemma - they’ve (we’ve?) found another way to sneak ads under people’s noses - but it’s really cool at the same time. THEY LIGHT UP WHEN YOU PRESS THE BUTTON OH-MY-FUCKING-GOD-I’M-A-FUCKING-JEDI.