The Absolute Worst Ad I've Ever Seen.
In our divided world, brands try to take sides on a wide range of issues to make themselves seem relevant, and to call themselves 'cause-based' (which is this years jargon de jour). Sometimes, it's quite well done. Then something like this comes along and makes me want to just leave it all alone, and go live in the fucking mountains. Anyone that had anything to do with this should quit their position or their agency, give every dollar they have to a decent cause, and go and atone for their sins by quietly staring at a grey wall for the rest of their lives. Because it's appalling, awful, and on every level exactly what people say they HATE when they say they hate advertising.
I'm too angry to get into the levels of wrong, but Chris Lubin (a strategist working for Anomaly) does a pretty good job. Read his thoughts here.