The 2014 Scrambler Cannes Diary, Part Cinq.
1. At a festival celebrating advertising and marketing creativity, packed with industry heavyweights and geniuses, the most interesting presentation was by Kanye West. And no, I'm not being sarcastic. During and immediately after his speech, it was his rambling non-sequitors and hatred of Annie Leibovitz that stuck firm, and we had a chuckle. But now, 3 days later, I am more and more impressed with his insights. Here's a smattering (near enough to verbatim that I can recall):
'Bad taste is vulgar. It's like cursing. The worst thing a man can do is kill someone, but bad taste is the next worst thing.'
'Trends come and go, but cool is forever.'
'If people are saying you are wrong, then it's a good sign that you are a genius.'
'Rome wasn't built in a day, and the internet is our Rome. Empower the best content creators or fuck you.'
'Just know that if you want to be a boxer, you are going to get your face bashed in constantly, but you may end up being a Mayweather or an Ali.'
In a nutshell, Kanye sees the need for genuine creative control at the top of the best brands; if the creatives don't have an equal seat at the table, then fuck you. And I couldn't agree more.
2. There is no one campaign this year that I have seen that has blown me away. In fact, my favourite content consumption has been watching the best work of years gone by on the Cannes Archives. And the consumption of wine has also been excellent.
3. I work with some of the most awesome, interesting and funny people I've ever met. And to paraphrase Kanye, if you can't say the same, then fuck you, go find a new workplace. If this week has taught me anything, culture and personnel are the difference between success and failure, and I think this transcends industry.
4. One last point for now: Steve Stoute, who was on the panel with Kanye, made the best statement of the whole conference. He said 'The difference between a vision and a hallucination is that everyone can see the same vision.' What a brilliantly insightful way to differentiate between a bad idea and a good one.
5. Ok, one serious last point: my incredibly talented colleague Leesa Wytock took to the stage and shined bright like a diamond. Seriously, one of the best presentations I've seen this week, and a fun, insightful presenter to boot. Love ya!