The 2014 Scrambler Cannes Diary, Part Quatre.
1. If the drivers in Cannes ever found themselves in China, they'd be murdered instantly by a heaving mob. The driving style here is defined by the word 'relaxed': on two occasions, I've seen drivers stop in the road to chat to a friend on the footpath, as traffic backs up behind them. However, no one really seems to mind: they just accept it as part of life. This is lovely contrast to China's constant, furious panic on the roads.
2. This is certainly an industry full of wankers, knob-ends and complete manics who only want to listen to themselves talk (unless they're accepting an award, in which case they only want to hear other people talk about them). Which is why it was so interesting and refreshing to hear a man by the name of Keith Reinhard speak today. Few people have enjoyed more success in advertising than Keith: he's won every award there is to win, he's started DDB Worldwide, which is the duck's nuts of global networks, and he co-founded Omnicom. By all accounts, he should be a huge, monster tool: but he isn't. In fact, his speech on Passion was honest, forthright and heartfelt, and he appeared a complete gentlemen. I've often been told not to become the worst kind of person that this industry can make you; it was brilliant to see in Keith the ability to be both pleasant and incredibly successful.
More to follow,