Scrambler

​An Australian Creative Director and Strategist fumbles through life in America. Live from New York.

An Australian Creative Director and Strategist fumbles through life New York City.

I Wish I Could Do This.

One of my favorite things to do professionally is to sit with a great art director, and watch them work. Now, mind you, most ADs hate the shit out of this. But every now and then, I'll get my chance, and it's like watching fucking magic. Copywriters work with a sheet of paper, or a word processor: it's a boring spectator sport. But Illustrator, Photoshop and the like are awesome to watch (at least in the early stages).

This has been making the rounds this week, but for my friends who work outside this industry, enjoy!