The Best Road Safety Campaign I've Ever Seen.
The message is perfection: slow down, because we all make mistakes. No heavy handed blame, no over-the-top copy, just a great idea executed superbly. The acting is brilliant (I challenge you not to feel something at the look of sadness that passes across the face of the bloke in the checked shirt as he walks back to his car), and the special effects are too: and not overused: just enough to drive home the horror of a side-impact accident.
From the often impressive Clemenger BBDO.