Scrambler

‚ÄčAn Australian Creative Director and Strategist fumbles through life in America. Live from New York.

An Australian Creative Director and Strategist fumbles through life New York City.

Innovation or Invasion?

Ok, this creeps me out, but it's also pretty smart. BBDO Dusseldorf have utilised a technology present in military radios for a few years to create windows that talk to you. Yup. 

Based on the insight that people sleep on public transport by leaning against the window, BBDO have  "developed a special window for public transportation that uses a transmitter to silently release high-frequency oscillations that your brain will convert into sound."

Invasion of privacy, or clever innovation? Not really sure...