Scrambler

‚ÄčAn Australian Creative Director and Strategist fumbles through life in America. Live from New York.

An Australian Creative Director and Strategist fumbles through life New York City.

Brilliant Brand Experience by Samsung for Galaxy S4.

A feature of the new Galaxy S4 is that it senses when your eyes wander off the screen: if you are watching a YouTube video and look away, it'll pause it.

To showcase this feature, they set up an installation that offered a challenge: stare at the screen for 60 minutes, and win a free phone. The catch? Awesome, creatively hilarious distractions.

This brought a huge smile to my dial for two reasons.

Firstly, it's fantastic brand experience: witnessed by few, shared and seen by many.

Secondly, I'm getting this phone in the next little while, and I'm excited to have a genuine smart phone for the first time in 2 years.