Brilliant Brand Experience by Samsung for Galaxy S4.
A feature of the new Galaxy S4 is that it senses when your eyes wander off the screen: if you are watching a YouTube video and look away, it'll pause it.
To showcase this feature, they set up an installation that offered a challenge: stare at the screen for 60 minutes, and win a free phone. The catch? Awesome, creatively hilarious distractions.
This brought a huge smile to my dial for two reasons.
Firstly, it's fantastic brand experience: witnessed by few, shared and seen by many.
Secondly, I'm getting this phone in the next little while, and I'm excited to have a genuine smart phone for the first time in 2 years.