​An Australian Creative Director and Strategist fumbles through life in America. Live from New York.

An Australian Creative Director and Strategist fumbles through life New York City.

Sharks Tweet on the Way to the Beach.

Here at Scrambler, we've spoken a few times about the Internet of Things, and how the world is growing ever more connected. Well, this could be the best example yet of what I'm talking about: Sharks in Western Australia are now tweeting as they head toward popular beaches and fishing spots, thanks to interactive tracking beacons. From AdWeek:

A group called Surf Life Saving Western Australia has connected transmitters on tagged sharks to an automated Twitter warning system. The resulting tweets warn surfers and beachgoers about the size, breed and location of sharks that come within a kilometer of the shore. According to The Drum, about 320 sharks are tagged, and the information provided from their transmitters was previously reported by newspaper or radio, creating a considerable delay in getting the information to those who need it.

This is completely brilliant, and I love it to bits; additionally, the Twitter feed also reports when people spot sharks visually.  Here's a few sample tweets:

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