Scrambler

​An Australian Creative Director and Strategist fumbles through life in America. Live from New York.

An Australian Creative Director and Strategist fumbles through life New York City.

Onsite.

Very little sleep. Like, 4 hours a night, and I'm one of the lucky ones.  Stress. Worry. Staring into space, staring at nothing, snapping back to the room. RehearsalRehearsalRehearsal. Go live. Video freeze. Ahhhh fuck. OK, move on. REVEAL. COOL. By and large, very good. Not good enough by our standards, but we set 'em real high. Where else would they be? Something not completely understood in China - no, near enough is nowhere near good enough. Fix it. FIX IT.

Show over, reset, learn, redo. 30 people getting really close, in every way - despite the same outfits (terrible), same sleep patterns (terrible) and same food (terrible), this is a group of people getting to know each other really well. WE'RE BECOMING A FAMILY (vomit, kinda true).

But seriously, if you haven't done it, you probably don't get it. And when it's good, it's a rush.