Scrambler

​An Australian Creative Director and Strategist fumbles through life in America. Live from New York.

An Australian Creative Director and Strategist fumbles through life New York City.

One of my All Time Favourite Ads.

From 1999, when Sony still had lots of money. My god, the writing is perfect, and the execution magical (the little kid who says 'and conquered worlds' is brilliant). It gives me goosebumps every single time I see it. How many ads from today will have this effect in 13 years time? Done by TBWA London.