Scrambler

​An Australian Creative Director and Strategist fumbles through life in America. Live from New York.

An Australian Creative Director and Strategist fumbles through life New York City.

Cool Creative Campaign from China.

Nice concept from DDB Shanghai, who used large billboards laid across busy intersections to allow pedestrians to 'paint' the leaves onto a huge poster of a tree, raising awareness of the environmental benefits of walking instead of driving. The posters were then hung as huge outdoor billboards. I'd be annoyed if I was wearing nice shoes, but it's a cool idea that got a massive amount of media attention and engaged the public in thinking about the environment - a pretty important topic in a country with 500 million cars.

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