Scrambler

​An Australian Creative Director and Strategist fumbles through life in America. Live from New York.

An Australian Creative Director and Strategist fumbles through life New York City.

Hotel Porn.

I love hotels, and I love hotel design.  So I was pretty excited to hear that Hyatt Hotels in the US are renovating their chain based on local, bespoke design features, and themes that tie not to a global brand, but to the unique features of the cities the hotels are in. For the Hyatt in Minneapolis, the redesign focused on materials that formed the backbone of the local economy in times gone by: timber, grain and flour, and wool:  From FastCoDesign:

The large scale renovation encompassed all major public areas, including the lobby, bar, and addition of a new marketplace, as well as 533 guest rooms on a somewhat tight time frame of 12 months, as opposed to the standard 18. Stonehill & Taylor was asked to spend as much of the budget as possible in the US. “It’s a commendable directive, and one that was almost absolutely required by the accelerated schedule,” principal Mike Suomi tells Co.Design. “There wasn’t time to have things made by the cheapest bidder--who may not be in our country--because it might not have made it on deadline.”

If I ever find myself in Minneapolis, I know where I'll be staying. Who wants to come with me?