Scrambler

​An Australian Creative Director and Strategist fumbles through life in America. Live from New York.

An Australian Creative Director and Strategist fumbles through life New York City.

This is Bloody Brilliant.

Eleven year old boy with Asperger Syndrome saves his pennies for two years, in order to buy his dream Lego set: the Emerald Night Train Set. Upon reaching his goal, he finds out that the set has been discontinued. Upset, he writes a letter to Lego, who respond with a pleasant yet corporate apology.

Then a few days later, Lego send him the discontinued set in the mail. His parents film his reaction and post the video. Lego receives a massive (and deserved) bump from this simple act of generosity.

Win Win. And all they did was set out to make sure a fan wasn't disappointed.

From AdFreak.