​An Australian Creative Director and Strategist fumbles through life in America. Live from New York.

An Australian Creative Director and Strategist fumbles through life New York City.

The Maker Culture, Or the Day My Brain Exploded.

I have been peripherally aware of 'The Maker Culture' since I attended a conference in Chicago in the middle of the year. And by peripherally aware, I mean I knew it was linked to the notion of the 'Internet of Things', which I didn't really get - so basically, I was aware of something I knew I didn't know anything about. You could say I was out of the loop. But I've decided to get INTO the loop, and man, THIS SHIT CRAY.*

Basically, the Internet of Things is a movement to connect traditionally non-connected objects and items to the internet, giving them a voice and a simple way to communicate. This is usually done by 'makers', who build technology based contraptions to connect these items via the internet, hence 'Internet of Things'. My brain has a semi.

Here's a cracking example: a guy built water sensors for the pot plants in his house - not too complex. He then connected them to a computer, and whenever a sensor recognised that the plant was too dry, the plant would send a pre-written tweet to the owner, something like 'Hey brah, I'm the daisy on the window sill, water me please'. In other words, he was getting tweets FROM HIS HOUSEPLANTS. My brain has gone full boner.

Here are two fucking awesome examples: one is called "Twine" and the other is a wallet that physicalises the process of online banking (SHOTGUN: I invented the term 'Physicalises').

This is going to be the single biggest thing to happen to the world of advertising and marketing. FACT.

*SIDEBAR DISCLAIMER: this is me documenting my early understanding of something that I think is vast, and quite complex. I expect that these words will one day make me look semi-retarded. So just take it all with a pinch of salt, because I'm not 100% sure of what I'm writing about.